They prefer wooden toys to plastic ones, and they decorate play spaces with the neutral shades of a Kardashian underwear line. In the last few years, these women and other trend-conscious mothers have earned the online nickname “aesthetic moms.”Īesthetic moms, the memes say, ignore their kid’s request for a Paw Patrol cake and instead opt for an uniced bake featuring twigs, leaves, and sackcloth banners. British celebrities in particular seem to have embraced the trend, from singer Rochelle Humes to cleaning influencer Mrs Hinch. But on Instagram, especially, neutral nurseries reign supreme-skim the most-liked pictures hashtagged #nursery and you’ll see brown, gray, and white, with only a plant and a few stray pom-poms offering a pop of bright green. Of course, no two nurseries are the same, and many moms and dads still decorate with the bright yellows, reds, and blues of days gone by. Today, it seems celebrities, influencers, and ordinary people alike want their nurseries to be a lot more beige-and taupe and cream and white and gray and black and beige and beige and beige. Here, the ideal abode for a babe features a matching pillow cover, diaper holder, and changing pad made of garish yellow, red, and blue polka-dotted fabrics there’s a wallpaper banner of brightly colored trains. Something strange has happened to nurseries, and it is perhaps best illustrated by a vintage sewing pattern from 1988. This is a baby’s bedroom in the Instagram age: Sit down, settle into the cream couch, admire the tan bedding, and feast your eyes on the beige illustrations in their beige frames. The cushions are the color of a slightly different type of sand.